Privacy Policy

Last Updated: July 26, 2026

In this policy, “Loft Home,” “we,” “us,” and “our” refer to LOFT HOME US, LLC. “Customer,” “you,” and “your” refer to the person or entity visiting lofthome.us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

Visit or use lofthome.us and any related webpages or services;
Create or use a Loft Home customer account;
Purchase or inquire about our products;
Communicate with our customer service team;
Subscribe to our marketing communications;
Submit reviews, photographs, feedback, or other content; or
Otherwise, interact with us online or offline.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information About Us

The website lofthome.us is owned and operated by:

LOFT HOME US, LLC
Delaware File Number: 10695732
Registered Office: 131 Continental Drive, Suite 305, Newark, DE 19713

This registered office is maintained for corporate and legal purposes only. It is not a retail store, showroom, warehouse, customer-service center, delivery location, or return facility. Please do not send products, returns, or claim documents to this address.

Questions or requests relating to this Privacy Policy may be submitted through our Contact Us page or by email at: support@lofthome.com.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through lofthome.us and through our related customer service, sales, delivery, marketing, and business activities.

It does not apply to websites, platforms, applications, or services operated independently by third parties, even where those services are linked to or integrated with our website.

3. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to an individual or household.

Depending on how you interact with us, we may collect the following categories of personal information.

A. Contact and Identification Information

This may include:

Name;
Billing address;
Shipping address;
Email address;
Telephone number;
Account username;
Customer or order number; and
Other contact details you provide.

B. Account Information

When you create or use an account, we may collect:

Login credentials;
Saved addresses;
Account preferences;
Wishlist or saved product information;
Store credit information;
Order history; and
Communications associated with your account.

You are responsible for keeping your account credentials confidential.

C. Order and Transaction Information

When you make or attempt to make a purchase, we may collect:

Products viewed, selected, or purchased;
Order value;
Billing and delivery details;
Discount or promotional information;
Payment status;
Refund, cancellation, return, exchange, or store credit information;
Delivery instructions;
Warranty and service records; and
Information relating to payment disputes, chargebacks, suspected fraud, or transaction verification.

D. Payment Information

Payment information may be collected directly by Shopify, Shopify Payments, Shop Pay, banks, card networks, digital wallet providers, or other payment processors.

Depending on the payment method used, we may receive limited payment-related information, such as:

Payment method;
Transaction status;
Billing name and address;
The last digits of a payment card;
Payment authorization details; and
Fraud screening results.

We will not directly receive or store your complete payment card number.

E. Delivery and Fulfillment Information

To arrange delivery, installation, collection, return, or other fulfillment services, we may collect:

Delivery address;
Recipient name and telephone number;
Access instructions;
Building, unit, elevator, loading-bay, or parking information;
Preferred delivery arrangements;
Delivery photographs or proof of delivery;
Signature or delivery confirmation; and
Communications with delivery or logistics providers.

Please do not provide unnecessary sensitive information in delivery instructions.

F. Communications and Customer Service Information

When you contact us, we may collect:

Emails, messages, forms, and correspondence;
Customer service requests;
Product questions;
Complaints and feedback;
Return, refund, warranty, or delivery requests;
Photographs, videos, documents, or other files you submit;
Call or chat information where permitted by law; and
Records of how we responded to your request.

G. Website, Device, and Usage Information

When you access the website, our service providers and we may automatically collect information such as:

Internet Protocol address;
Browser type;
Device type;
Operating system;
Device identifiers;
Language settings;
Approximate location based on IP address;
Referring and exit pages;
Pages and products viewed;
Search terms;
Links or advertisements clicked;
Date and time of visits;
Session duration;
Shopping cart activity;
Checkout activity;
Cookie identifiers;
Interaction with emails or marketing communications; and
Website performance and diagnostic information.

H. Marketing and Preference Information

We may collect information about:

Email and SMS subscription preferences;
Cookie and privacy choices;
Products, styles, materials, or categories that may interest you;
Responses to surveys or promotions;
Advertising interactions;
Previous purchases, and
Communication preferences.

I. Reviews and User-Submitted Content

If you submit a review, photograph, video, comment, question, testimonial, or other content, we may collect and display:

Your submitted content;
The name or username you choose to display;
Product information associated with your submission; and
Any other information you voluntarily include.

Do not include personal information that you do not want to be made public in a product review or public submission.

J. Fraud Prevention and Security Information

We may collect information necessary to detect, investigate, and prevent fraud, security incidents, illegal conduct, payment abuse, unauthorized transactions, or violations of our policies.

This may include:

IP address;
Device and browser information;
Account activity;
Transaction patterns;
Payment verification results;
Identity or address verification information;
Chargeback records; and
Information received from payment processors or fraud-prevention providers.

K. Information From Third Parties

We may receive personal information from third parties, including:

Shopify;
Payment processors;
Delivery and logistics providers;
Installation or service contractors;
Fraud-prevention providers;
Marketing and advertising platforms;
Analytics providers;
Social media platforms;
Customer service platforms;
Business partners;
Publicly available sources, and
Other persons acting on your behalf.

The information received depends on the third party, your privacy settings, and your interaction with that third party.

4. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

Create an account;
Place an order;
Contact customer service;
Request delivery or warranty assistance;
Join a mailing list;
Enter a promotion;
Submit a review, or
Complete a form or survey.

Automatically

We may automatically collect information through:

Cookies;
Pixels;
Tags;
Software development kits;
Log files;
Local storage;
Analytics tools, and
Similar tracking technologies.

From Service Providers and Other Third Parties

We may receive information from companies that help us operate our website, process payments, deliver orders, prevent fraud, provide advertising, analyze website usage, or provide customer support.

5. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We may use your information to:

Process and fulfill orders;
Process payments;
Arrange production, delivery, installation, collection, or returns;
Provide order confirmations and updates;
Maintain customer accounts;
Issue refunds or store credit;
Administer warranties;
Respond to product or service inquiries; and
Provide customer support.

Communicating With You

We may use your information to:

Send order and delivery notifications;
Respond to questions or complaints;
Provide information about returns, refunds, or warranties;
Send important account or service notices;
Request additional information required to complete an order; and
Maintain records of our communications.

Personalizing and Improving Our Services

We may use information to:

Remember your preferences;
Personalize product recommendations;
Improve website navigation;
Analyze shopping and browsing behavior;
Develop new products or services;
Improve our products, website, delivery, and customer service; and
Measure the effectiveness of website features and marketing campaigns.

Marketing and Advertising

Where permitted by law, we may use personal information to:

Send promotional emails or messages;
Inform you about new products, promotions, or special offers;
Display advertisements that may be relevant to your interests;
Measure advertising performance;
Create or use advertising audiences; and
Understand whether advertisements result in website visits or purchases.

You may unsubscribe from marketing communications at any time. Opting out of marketing will not prevent us from sending transactional or service-related communications, such as order, payment, delivery, warranty, or account notices.

Security, Fraud Prevention, and Legal Compliance

We may use information to:

Verify transactions;
Prevent payment fraud;
Detect unauthorized account activity;
Protect our website, customers, employees, and business;
Investigate suspected violations of our policies;
Enforce our Terms of Use and other agreements;
Respond to lawful requests from authorities;
Comply with tax, accounting, consumer protection, product safety, and other legal requirements; and
Establish, exercise, or defend legal claims.

Business Operations

We may use information for:

Internal administration;
Record keeping;
Auditing;
Financial reporting;
Corporate governance;
Business planning;
Vendor management;
Insurance;
Professional advice, and
Business transfers, financing, restructuring, mergers, or acquisitions.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify

Our online store is hosted on Shopify. Shopify processes personal information to provide the e-commerce platform, checkout, account, payment, security, analytics, and related services.

Where certain Shopify Enhanced Services or Shopify Network Intelligence features are enabled, Shopify may process personal information for additional purposes as described in Shopify’s privacy documentation.

You may learn more about Shopify’s handling of personal information and exercise certain choices through Shopify Privacy Controls.

Payment and Financial Service Providers

We may disclose information to:

Shopify Payments;
Shop Pay;
Banks;
Payment gateways;
Card networks;
Digital wallet providers;
Financing providers; and
Fraud-prevention and transaction-verification providers.

These companies process information necessary to authorize payments, prevent fraud, process refunds, and complete transactions.

Delivery, Logistics, and Service Providers

We may disclose information to:

Freight forwarders;
Warehouses;
Carriers;
Final-mile delivery providers;
Installation contractors;
Product service technicians; and
Return or disposal service providers.

We disclose only the information reasonably necessary for them to perform the requested services.

Technology and Business Service Providers

We may disclose information to service providers that support:

Website hosting;
Cloud storage;
Customer accounts;
Customer service;
Email and SMS communications;
Data analytics;
Advertising;
Fraud prevention;
Cybersecurity;
Reviews;
Surveys;
Accounting;
Legal compliance; and
Other business operations.

Advertising and Analytics Partners

Subject to applicable law and your privacy choices, we may allow analytics and advertising partners to collect or receive information about your device, website activity, purchases, and interactions with advertisements.

These partners may use that information to:

Measure website traffic;
Analyze customer behavior;
Measure advertising performance;
Limit repeated advertising;
Create advertising audiences, and
Display advertisements based on activity across websites or services.

Some disclosures for advertising may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain U.S. state privacy laws, even where no money is exchanged.

Professional Advisers

We may disclose information to accountants, auditors, insurers, attorneys, consultants, and other professional advisers where reasonably necessary for them to provide services to us.

Government Authorities and Legal Disclosures

We may disclose personal information where we reasonably believe disclosure is necessary to:

Comply with applicable law;
Respond to a subpoena, court order, warrant, or legal process;
Cooperate with law enforcement or regulators;
Protect the rights, property, safety, or security of Loft Home or others;
Investigate fraud or illegal conduct; or
Establish, exercise, or defend legal claims.

Corporate Transactions

Personal information may be disclosed or transferred as part of a:

Merger;
Acquisition;
Financing;
Reorganization;
Bankruptcy;
Sale of assets;
Corporate restructuring, or
Transfer of all or part of our business.

Any recipient will be subject to applicable legal obligations regarding personal information.

With Your Direction or Consent

We may disclose information when you ask us to do so, authorize the disclosure, or intentionally interact with a third-party service.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information to third parties in exchange for money.

However, certain uses of advertising cookies, analytics technologies, audience tools, or advertising platforms may be defined as a “sale” or “sharing” of personal information, or as targeted advertising, under certain U.S. state privacy laws.

Depending on the tools enabled on our website, the categories of information involved may include:

Online identifiers;
IP addresses;
Device information;
Internet or website activity;
Commercial or purchase information;
Advertising interactions, and
Inferences regarding interests or preferences.

The recipients may include analytics, advertising, and social media partners.

Where required by applicable law, you may opt out through:

The Your Privacy Choices link;
The Do Not Sell or Share My Personal Information link;
Our Cookie Preferences tool;
A legally recognized browser-based opt-out preference signal; or
A request was submitted to us.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Cookies and Similar Technologies

Cookies are small files stored on your browser or device. Our service providers and we may use cookies, pixels, tags, local storage, and similar technologies.

Strictly Necessary Cookies

These cookies are necessary for the website to operate and may support:

Shopping carts;
Checkout;
Payment security;
Customer account login;
Fraud prevention;
Website security;
Network management, and
Privacy preference storage.

Disabling these cookies may prevent parts of the website from functioning properly.

Functional Cookies

These cookies may remember:

Language;
Location;
Login status;
Product preferences;
Recently viewed products, and
Other website settings.

Analytics Cookies

Analytics cookies help us understand:

How visitors use the website;
Which pages are popular;
How long visitors remain on pages;
Whether website errors occur, and
How website performance can be improved.

Advertising Cookies

Advertising cookies and related technologies may help us:

Display relevant advertisements;
Measure advertising performance;
Understand whether advertisements result in purchases;
Create advertising audiences, and
Limit how often advertisements are displayed.

Where required, non-essential cookies will be used only after you provide consent.

You may manage cookies through our cookie banner or Cookie Preferences tool. You may also adjust your browser settings to block or delete cookies. Blocking cookies may affect website functionality.

9. Global Privacy Control and Browser Signals

Some browsers and extensions allow users to send a Global Privacy Control or other opt-out preference signal.

Where required by applicable law, we will treat a legally valid Global Privacy Control signal as a request to opt out of the sale or sharing of personal information associated with that browser or device.

Because browser signals may apply only to the browser or device sending the signal, you may need to submit a separate request if you want the choice applied to your customer account or other devices.

10. Email and Marketing Communications

We may send marketing communications where permitted by law or where you have provided consent.

You may unsubscribe from marketing emails by:

Selecting the unsubscribe link in the email;
Updating your communication preferences, where available; or
Contacting us.

After unsubscribing, we may retain limited information about your preference so that we can honor your request.

You may continue to receive non-promotional communications relating to:

Orders;
Payments;
Deliveries;
Returns;
Refunds;
Store credit;
Warranty matters;
Customer service;
Security; or
Changes to our policies.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to meet legal, accounting, tax, fraud-prevention, warranty, chargeback, and record-keeping requirements.

Retention periods may vary based on:

The type of information;
The purpose for which it was collected;
The duration of our relationship with you;
Whether you maintain an account;
Product warranty periods;
Return and refund periods;
Payment dispute or chargeback periods;
Applicable limitation periods;
Legal or regulatory requirements; and
Whether information is needed to establish, exercise, or defend a legal claim.

For example:

Order and transaction records may be retained for tax, accounting, warranty, fraud-prevention, and legal purposes;
Account information may be retained while the account remains active and for a reasonable period afterward;
Customer service records may be retained while a matter is active and for a reasonable period after resolution;
Marketing preference records may be retained to ensure that we continue to honor opt-out requests; and
Cookie and analytics information may be retained for the duration of the relevant cookie or technology.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

12. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

Access controls;
Account authentication;
Encryption during transmission;
Payment processing safeguards;
Employee and contractor access restrictions;
Security monitoring;
Fraud detection;
Vendor management, and
Procedures for responding to suspected security incidents.

No website, network, electronic transmission, or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your password and protecting access to your devices and customer account.

If you believe your account or personal information has been compromised, please contact us promptly.

13. Your Privacy Rights

Depending on where you live and subject to applicable legal exceptions, you may have the right to:

Confirm whether we process your personal information;
Request access to personal information we maintain about you;
Request information about the categories, sources, purposes, and recipients of your personal information;
Request correction of inaccurate personal information;
Request deletion of personal information;
Obtain a portable copy of certain personal information;
Opt out of the sale or sharing of personal information;
Opt out of targeted advertising;
Limit certain uses or disclosures of sensitive personal information, where applicable;
Withdraw consent where processing is based on consent;
Appeal a decision we make regarding a privacy request; and
Be free from unlawful discrimination for exercising a privacy right.

These rights may not apply in every situation. For example, we may retain certain information where necessary to:

Complete a transaction;
Provide a requested product or service;
Detect fraud or security incidents;
Comply with legal obligations;
Maintain accounting or tax records;
Administer a warranty;
Resolve a chargeback or dispute; or
Establish, exercise, or defend legal claims.

14. How to Exercise Your Privacy Rights

You may submit a privacy request:

Through our Contact Us page;
Through the privacy controls provided on the website, or
By emailing support@lofthome.us.

Please include sufficient information for us to understand and respond to your request.

We may need to verify your identity before completing certain requests. Verification may require us to match information you provide with information already maintained in our records.

We will use information submitted for verification only to verify and process the request, prevent fraud, and comply with applicable law.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require:

Evidence that you authorized the agent;
Verification of your identity directly with us; or
Other information permitted by applicable law.

We will respond within the timeframe required by applicable law.

If we deny your request, we will explain the reason where required and provide information about any available appeal process.

15. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to our processing activities.

During the preceding 12 months, we may have collected the categories of personal information described in Section 3, including:

Identifiers;
Customer record information;
Commercial information;
Internet or electronic network activity;
Approximate geolocation information;
Audio, electronic, visual, or similar information submitted in connection with customer service or reviews;
Inferences regarding preferences or interests; and
Account login or payment-related information.

We may have collected this information from:

You;
Your devices;
Shopify;
Payment processors;
Delivery and service providers;
Advertising and analytics providers;
Social media platforms; and
Other business partners.

We may have disclosed these categories for business purposes to the recipients described in Section 6.

We do not sell personal information for money.

Depending on our advertising and analytics configurations, we may have shared identifiers, commercial information, internet activity, and inferences with advertising or analytics partners for cross-context behavioral advertising.

California residents may have the right to:

Know;
Access;
Correct;
Delete;
Obtain information about sale or sharing;
Opt out of sale or sharing;
Limit certain uses of sensitive personal information, where applicable; and
Receive equal service and pricing after exercising their rights.

You may exercise applicable rights using the methods described in Section 14.

16. Children’s Privacy

Our website and products are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13.

If you are a parent or guardian and believe that a child under 13 has provided personal information to us, please contact us. Where required, we will take reasonable steps to delete the information.

Individuals under the legal age of majority should use the website and make purchases only with the involvement of a parent or legal guardian.

17. International Processing of Information

Our service providers and we may process or store personal information in the United States and in other countries where our service providers or we operate.

The privacy and data protection laws of those countries may differ from the laws of your state or country.

Where required by applicable law, we will take appropriate measures to transfer and protect personal information.

18. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services, financing providers, delivery providers, or other independent services.

We do not control the privacy practices of those third parties.

This Privacy Policy does not apply to information collected independently by a third party. You should review the privacy policy of each third-party service before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our business operations;
Our website or services;
Our service providers;
The information we collect;
Our privacy practices, or
Applicable legal requirements.

The updated version will be posted on this page with a revised “Last Updated” date.

Where required by law, or where changes are material, we may provide additional notice through the website, by email, or through another appropriate method.

20. Contact Us

For questions about this Privacy Policy or requests relating to your personal information, please contact us through our Contact Us page or email to support@lofthome.us.

Please include your full name, contact information, and a clear description of your request. We may request additional information to verify your identity before processing certain privacy requests.

This Privacy Policy is issued and administered by: